Despite macroeconomic uncertainties and prolonged decision-making cycles, the industrial and logistics real estate market continues to stand as one of the most resilient pillars of the Hungarian economy. Last year, WING Industrial leased more than 110,000 square meters of space, while proactively aligning its portfolio with the demands of tomorrow. The growing prominence of data centers, rapid technological advancement, and increasingly stringent ESG requirements are all reshaping development priorities. We spoke with Zsófia Korda, Chief Sales Officer and General Deputy of the company, about the transformation of tenant expectations, the rising value of built-to-suit developments, and why the logistics sector may emerge as one of the greatest beneficiaries of the new global era.
Interview with Krisztián Naményi, founder and CEO of Navicula, on the real value of project management, data, people, and the role of artificial intelligence
At the heart of the transformation shaping the Central and Eastern European logistics market are the rising demands driven by sustainability, digitalisation and e-commerce.
Panattoni, a major player in the global industrial real estate sector, entered the Hungarian market in 2021 and, defying skeptics, has since completed a number of successful developments.
According to Adorján Salamon, Managing Director of ESTON International, there is no cause for concern—even though the latest data from the Budapest Real Estate Consultants Forum (BIEF, BRF) shows that the vacancy rate in the industrial-logistics segment has risen above 10%, and the absorption rate has turned negative. While the sector has moved past the post-Covid boom, the current situation reflects a phase of consolidated waiting rather than a crisis: market balance remains, and rural regions are playing an increasingly important role.
According to Real Estate & Customer Experience Director of Prologis Hungary, labor is becoming increasingly expensive and difficult to obtain in the industrial and logistics area, so comfort services are becoming more and more valuable.
As we have previously reported, Prologis, a leading player in the logistics real estate market, has recently implemented organisational changes to increase efficiency and streamline workflows.
Zsuzsanna Hunyadi, Director of Leasing and Customer Experience at Prologis Hungary, says that the attention the industrial real estate sector has been getting lately is well deserved and deserved. We talked about why, rising prices and the opportunities in big boxes.
